Choices For Life
In 2008, we were commissioned to create the new Choices for Life website for SCDEA – a special site which complements the agency’s youth events, giving healthy living advice and dealing with issues like alcohol and drugs. Not content with simply creating a like-for-like website, we were able to suggest ways of bringing the functions of the website up-to-date and more able to compete with other websites attracting young people with facilities such as video content, message board – strictly monitored and managed by The Broadcasting Business – and a proposed video blog by one of the event presenters in the run up to the events in summer 2009. We also looked at the language used throughout the existing site and re-wrote the information to make it better suited to its target audience.